Counting and record Chinese brands (including Hong Kong, Macao and Taiwan regions), and the term "2020 nian of annual performance and China brand value for a system, brand Alliance to 2020 nian 8 yue 8 ri in Wuhan released the" 2020 China brand 500 qiang tops, this is the brand alliance fourth to the public the list will.
According to wei yi Industrial Internet Technology Co., Ltd, brand Alliance selects China's more than 4000 well-known domestic brands (including Hong Kong, Macao and Taiwan regions), and the sample, the brand in the future of reasonable converted brand of practical value from the financial point of view, the customer angle and market perspective comprehensive evaluation. In the light of the future long-term rate of return and faces many uncertainties, it is difficult to accurately predict the brand in the future revenue cycle shall be classified into short-term predictable period of rapid growth and future long-term such as multiple cycles, brand strength coefficient of the introduction of brand value calculation, to reflect the brand future discounted cash flow ability of and through expert review, eventually publish ranked in the top 500 of the brand name.
The 2020 China brand 500 qiang of brand evaluation scope: participate in the assessment of the brands are the Chinese brands (including Hong Kong, Macao and Taiwan), tobacco brand as a result of its industry and social impact of the limitation, not the selection range.
The 2020 China brand 500 qiang for brand alliance on Chinese local brands (including Hong Kong, Macao and Taiwan regions), and the observation and study of the outcome of the work, is a true objectively reflect the current brand situation, there is no interest demands of research list. Brand hoped of seeking truth and being pragmatic research, for the community to provide meaningful, valuable brand in the value list for Chinese brands to the cause of development of its own contribution.
As a result of professional capacity constraints, this study misconception are in-please criticism.
Top twenty analysis
this on the 2020 China brand 500 qiang tops the top 20 of the brand, brand value, a total of 6117.087 billion yuan. The huawei, tencent and alibaba, respectively 815.1 billion yuan, 745.997 billion yuan and 671.642 billion yuan by the list of the top three.
Followed by the brand, respectively: industrial and commercial bank of china, china mobile, china ping an, the national power grid, Kweichow Moutai, sinopec, picc, petrochina, china agricultural bank of china, china construction bank, haier group, gree, china Resources (Holdings, Midea Group, the United States Mission, Wuliangye and fight a lot.
Of these, the huawei, tencent, alibaba, industrial and commercial bank of china, china mobile, china ping an, the national power grid, Kweichow Moutai, sinopec and picc and with its brand in their respective industries show the competitiveness, brand in the industry leadership, market performance, and its international influence, consumer awareness and enterprise culture are welcome by high score and therefore becomes a list of pacesetters.
wei yi industrial internet technology limited company to understand, from the brands of areal distribution, it can be seen that the Beijing, Guangdong and Shanghai is still well-known brand convergence of respectively 156, 78 and 61 brands to enter the "2020 China brand 500 qiang tops, the three brands with the sum of the number of more than 500 qiang brand of one half of. Zhejiang 40 brand names on the list, the ranked list region di 4, Jiangsu, Shandong and Hubei were 18 brand names on the list, side-by-side on the list region di 5 bit.
from the 2020 china brand 500 qiang of brands of industry distribution, it can be seen that the ranked list the number of brands in the top ten of sectors are: medicine, electronics, internet, food and beverage, software and information technology, automotive, financial, cultural media, daily necessities and logistics. The medicine ranked the first, electronic, which has the second-largest Internet and food and beverage, both in third place, respectively 500 qiang of 11.0%, 8.6%, 8.2%, and 8.2%, other industries in 500 qiang in a proportion ranging from 6.2% to 0.4%.
The main industry analysis
according to the 2020 China brand 500 qiang of industry distribution, it can be seen that the medicine, electronics, Internet and food and beverage industries become 500 qiang list contribution brand a large number of industry.
in the "2020 China brand 500 qiang of brands, the medicine as the healthcare industry moves to a total of 55 brand names on the list, Chinese medicine 22.915 billion yuan of brand value ranked industry di 1 ming, overall list of di 79 name. Hengrui Medicine, Medical Group and Shanghai respectively 20.493 billion yuan, 19.808 billion yuan and 18.929 billion yuan ranked industry of 2 to 4.
Pharmaceutical and Medical brand benefit from the new Crown outbreaks: sudden new crown the impact of the epidemic, medicine brand, especially the new Crown outbreak-related cases of masks, ventilator, nucleic acid detection and vaccine brands such as the demand and supply of visibility has been further improved, so as to promote the pharmaceutical and medical industry's brand to enhance the value of; As we look to the future, with the the intensification of the aging and the national medicine as the healthcare industry moves to the attention, I believe there will be more work of chinese medicine brand on the list.
in the "2020 China brand 500 qiang of brands, the electronics industry and a total of 43 brand names on the list. The Xiaomi 85.967 billion yuan of brand value is located in the overall list di 26, become the brand value of the highest of the e-business. Lenovo Group, BOE and OPPO, respectively 46.514 billion yuan, 25.507 billion yuan and 18.792 billion yuan ranked industry of 2 to 4.
Electronic industry brand benefit from new infrastructure: because china has taken great steps to develop new infrastructure, the electronics industry brand especially chip the popularity of the brand has been further improved, as china accelerates high-quality economic development and transformation and upgrading, believe that more and more of the electronics industry brands are beginning to emerge gradually grow and develop, the seizure of global supply chains and the top.
3, the Internet
in the "2020 China brand 500 qiang of brands, the Internet industry has 41 brand names on the list, Tencent 745.997 billion yuan of brand value among the overall list di 2, industry of di 1 ming. Alibaba Cloud, the cloud computing in 671.642 billion yuan of brand value among the overall list di 3, industry di 2 bit.
The internet industry brand benefit from online economic development: 2020 nian to come out in the first half is affected by the new Crown epidemic situation people home time increased significantly, the online economy vigorous development, online shopping, online entertainment and online office and other internet industry brand benefit significantly brand influence has been further improved; With the 5G such as the popularization and application of new technology, I believe there is more of the internet brand in the industry come to the fore, as China's economy and inject new vitality.
4, food and beverage
in the "2020 China brand 500 qiang of brands, the food and drinks industry has 41 brand names on the list. Wherein, cofco to 106.128 billion yuan of brand value in the forefront of the food beverage brands the highest value of the brand and ranked overall list of di 21 name.
Food and drinks industry brand has long-term vitality: food and beverage relative just need to related brand in the new Crown outbreak affected relatively less, at the forefront of the industry of food and beverage brands, due to the strong brand recognition, loyalty and reputation, anti-risk ability is strong, even show the strong of the situation.