Home Appliance Giants Gather to Power the Industrial Internet, and Industry Competition Is Entering a New Territory.
2020-10-13 4659

In 202020, an unexpected epidemic hit many industries, and some small and medium-sized enterprises were even in a life-and-death crisis. In sharp contrast, the development of industrial internet has entered the fast track and has become a "super wind" in the industry ". Since the beginning of the year, many government policy documents and meetings have frequently "named" the industrial internet. With the support of policies and the drive of market demand, the industrial internet is approaching its own highlight moment.

According to V1 industrial internet research center, it is estimated that the average annual compound growth rate of industrial internet will be about 13.6% in the next three years, and the market size will exceed trillion yuan in 2023. With the rapid development of AI, 5G, IoT, and other technologies, industrial internet not only brings global technological innovation breakthroughs, but also promotes the development of intelligent society, and drive the speed of technological innovation and product change in relevant industries. Therefore, enterprises and capital have also accelerated the layout, and industry competition has become more and more fierce.

For home appliance industries that have been greatly affected by the epidemic, they are also unwilling to fall behind. Chinese home appliance giants are grasping the opportunity of the industrial internet, actively carrying out practices in intelligent manufacturing, and increasing their efforts in information technology, automated investment enables intelligent transformation of products and manufacturing, and digital transformation of enterprise management, marketing, and services. A number of enterprises such as Midea, Haier, Haixin, Changhong, TCL, Fangtai, and Gree have successively become the "intelligent manufacturing comprehensive pilot demonstration" project of the Ministry of Industry and Information Technology, more enterprises are selected as provincial and municipal intelligent manufacturing pilot projects.

The main reason why Chinese home appliance giants are keen on the industrial internet is that the digital economy will have great development space in the future. In the future, China will boost domestic investment through new infrastructure, and the industrial internet will be one of the priorities of new infrastructure. It is estimated that by 2022, the scale of the domestic industrial internet and related service market will reach 1.3 trillion yuan. For the slow development of the home appliance industry, this is no different from a great positive.

In particular, leading enterprises represented by Midea and Haier have already begun to lay out industrial internet, build industrial internet platforms and build multiple smart factories to form a user-centered mass customized production model, real-time response to requirements, seamless connection of real-time visualization and resources, and output intelligent manufacturing solutions to other industries.

It is understood that V1 industrial internet is a global industrial internet platform, which has been raised twice this year, and enterprises in mold villages such as Dongguan and Zhejiang provide new market solutions. Midea Group's industrial Internet platform M.Iot is also exporting services through its sub-company "Meiyun intelligence" and signed a strategic framework agreement for digital cooperation with the paper giant Jinguang Group on September 10. It is understood that the M.Iot platform has served two hundred customers in the automotive, home textile, retail and other industries.

These digital factories have become the basis for sample and empirical output. On September 17, at the global lighthouse factory network 2020meeting, Midea's home air conditioning factory in Nansha, Guangzhou was selected as one of the latest lighthouse factories of the World Economic Forum (WEF); haier has been selected into two lighthouse factories and became a model company at this annual meeting for Cloud Display ". Another home appliance giant, TCL, is also grabbing the cake of industrial internet. TCL has set up square shaped Dongzhi company and provided intelligent manufacturing services.

Obviously, the industrial internet has become a new competition track for leading household appliances companies. On this track, the Giants have different points of strength and the time for joining the company is different. As a home appliance giant, Midea Group has started its transformation since, and has invested more than 10 billion yuan in digitalization and industrial internet in the past eight years. After 8 years of hard work, it won the first opportunity in the industrial internet track.

Of course, the development of China's industrial internet at this stage is still in the early stage, but it has already entered the fast track of development. For home appliance enterprises, it is crucial and a long way to go for both Internet of Things cooperation and smart home connection barriers. However, this is exactly the charm of the industrial internet. With the help of the industrial internet, the advantages of various industries are brought together. The more the first one to lay out, the more it is conducive to occupying the competitive initiative. This will determine whether the enterprise has the right to speak in the new round of industrial reform!